The Intelligent Auto Mode in the DMC-FZ18 does all the work for you, making photo-taking trouble-free,” noted Alex Fried, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “When taking into account the camera’s 18x optical zoom, which is among the industry’s longest zooms, and then adding 8.1 Megapixels, a 28mm wide-angle lens, MEGA Optical Image Stabilization, and Intelligent Auto Mode, the DMC-FZ18 delivers professional-level photo quality, in a powerful camera packed with advanced features that is still easy to use.

The Panasonic Lumix DMC-FZ50 Digital Camera incorporates a high quality Leica DC lens with 12x optical zoom (equivalent to 35mm - 420mm on a 35mm film camera) and the MEGA O.I.S.(Optical Image Stabilizer) system in addition to an enhanced CCD capable of recording 10.1-megapixels, and a large 2.0" Free-angle LCD. The DMC-FZ50 is further distinguished from other cameras by its full manual controllability using traditiuonal barrel contros for zom and focus and a full range of aperture and shutter settings for more creative shooting. It also boasts the Venus Engine III high performance image processing LSI to dramatically reduce image noise - even when using the high sensitivity setting of ISO 1600 at full resolution.

The Lumix DMC-FX100K has an advanced 28mm wide-angle, 3.6 optical zoom Leica DC lens system featuring four aspherical lenses. It includes an EA lens with five aspherical surfaces. A large 1/1.72-inch CCD with an effective 12.1 Megapixels is the highest resolution in its class. The Lumix DMC-FX100K also features an Extended Optical Zoom, which extends zooming up to 7.0x with a simple press of the Easy Zoom button. Intelligent ISO Control makes it easier to take clear, crisp shots even if your subject moves. This innovative feature detects any movement and automatically raises both the ISO setting and the shutter speed accordingly, preventing motion blur. Hand-shake is not a problem with the Lumix DMC-FX100. MEGA Optical Image Stabilization (OIS) automatically compensates for hand-shake.

The Panasonic Lumix DMC-FZ8 Digital Camera incorporates 7.2-megapixel resolution with a 12x optical zoom (36mm - 432mm equivalent) LEICA DC lens with MEGA O.I.S., Optical Image Stabilizer that compensates the hand-shake. The camera incorporates a joystick which allows easy manual control of focusing in addition to exposure settings, making the camera more compact and easy to carry while preserving all of the powerful zoom capability and manual controllability.

Panasonic is pleased to introduce the 7.2 megapixel DMC-LZ6. Incorporating Panasonic’s ever popular and indispensable Optical Image Stabilizer (O.I.S), 6x optical zoom lens and convenient AA battery operation, the Lumix LZ6 is the perfect compact cameras to easily take clear, beautiful pictures.

The Panasonic Lumix DMC-LX2 Digital Camera incorporates a wide angle Leica DC lens with 4x optical zoom (equivalent to 28mm - 112mm on a 35mm film camera) and the MEGA O.I.S. (Optical Image Stabilizer) system in addition to an enhanced CCD capable of 10.2-megapixels and larger 2.8" 16:9 wide LCD. The DMC-LX2 is further distinguished from other cameras by its full manual controllability with a joystick allowing users to easily access the manual features for more creative shooting. It also boasts the Venus Engine III high performance image processing LSI to dramatically reduce image noise - even using the high sensitivity setting of ISO 1600 at full resolution.

Like the entire 2007 Lumix line, the Lumix DMC-FX55 incorporates Panasonic's revolutionary Intelligent Image Stabilization technologies, and is among the first Panasonic cameras to offer Intelligent Auto Mode, a system which combines Mega Optical Image Stabilization (O.I.S) and Intelligent ISO Control with three new features: Face Detection System, Intelligent Scene Selector, and Continuous Autofocus. The camera combines 8.1-megapixel resolution with a 28mm wide-angle Leica DC lens that features 3.6x optical zoom.

The 7.2 megapixel DMC-FX30 is currently the world's slimmest camera available with a 28mm wide-angle LEICA DC VARIO-ELMARIT lens, which allows users to fit more people in a photo when space is tight or to capture beautiful landscapes with sweeping scenery or large structures.

The DMC-L1 is an entirely new kind of digital SLR camera. It is operated much like a traditional film camera but provides a variety of innovative features that increase the fun of shooting photos. While the DMC-L1 is digital, it has a classic design that will remind users of traditional analogue cameras. These characteristics, together with a shutter speed control dial on the camera body and an aperture ring on the LEICA D VARIO-ELMARIT 14-50mm/F2.8-3.5 lens (also being introduced), distinguish the DMC-L1 from conventional digital SLRs in both design and operation.

The DMC-FZ7 features a lens with a remarkable 12x optical zoom, equivalent to a 36 to 432mm lens on a 35mm film camera. A film camera with an optical zoom this powerful would be so big and heavy, you couldn't handle it with one hand. However, the DMC-FZ7 is small, lightweight and easy to handle. It also has Panasonic's Extended Optical Zoom. While causing minimal deterioration by using the center part of the high resolution CCD, this function magnifies the image to give you total zoom power of 16.5x1. The DMC-FZ7 features a large, 2.5" diagonal LCD and the Power LCD function. The pixel-mixed readout method performed by the CCD increases the brightness level of the live image on the LCD, which greatly facilitates shooting in low lighting. Simply touch the Power LCD button and the display becomes about 40% brighter for easier viewing on sunny days.