Nikon is making it easier than ever to get great-looking pictures with a handy One-Touch Portrait Button that acts as a shortcut to three Nikon In-Camera Image Innovations to correct common photo problems. This system includes Face-priority AF, which was the first system to automatically find and focus on a subject’s face, In-Camera Red-Eye Fix, which automatically detects and corrects red-eye, and D-Lighting, an innovation that automatically creates a copy of the image with detail added where necessary, but with well-exposed areas left completely untouched.

The Coolpix S5 has been specially designed to be visually appealing as well as easy to use. The eye-catching wave-surface designs is about more than just great styling--its thin, compact dimensions and form make the Coolpix S5 really comfortable to hold. The Coolpix S5 boasts a one-touch portrait button, conveniently located at the top of the camera body, making it much simpler to take better quality pictures by offering easy access to Nikon's unique Face-priority AF, In-Camera Red-Eye Fix, and D-Lighting functions. With Face-priority AF, the camera can automatically detect people's faces in the frame, no matter where they are located, to produce sharply focused portraits.