24/7 models the life of your NBA superstar. Create your own player and guide him through an elite NBA career - Train him, improve his skills, and outshine your competition to land endorsement deals and your own shoe contract The V.I.P. System lets you save friends profiles to compete when they're not available! Learn their tendencies, moves, and tactics -- or take your game to the next level by downloading profiles of the top players in the country The Crib is a unique way to show off your in-game accomplishments. Earn crib credits with every game you play to deck out your crib, buy music, or play mini-games Take total control of your NBA franchise by hiring your own coaching staff and scouts, all with their own individual personalities and expectations Track top draft picks with year-round scouting and Communication controls -- and tie everything together by receiving feedback from players, agents, coaching staff, press, and even the fans, Platforms: Xbox 360, ESRB Rating: Everyone

Immerse yourself in the NBA with this awesome game that lets you live the life of a basketball superstar. Youll be able to participate as never before with in-depth modes that let you do everything from controlling your own franchise to shaping your career as an up and coming champion. In 24/7 mode, youll create your own character from the ground up. Improve your skills, navigate the tricky waters of professional sports and rise to the top where youll gain product endorsements and possibly even your own shoe contract. If you want to get a bigger picture, join The Association and take the reigns of your own NBA franchise. Youll handle it all, from hiring coaches and staff to tracking your top draft picks using scouts and extensive communication tools.

Achieve NBA superstar status with the new 24/7 mode, where created players now partake in training camps, competitions and even land endorsement deals. Elevate your game by utilizing the innovative V.I.P. System to challenge profiles of friends and other NBA 2K6 ballers across the country that match their gameplay tendencies down to every minute detail. Then head over to The Crib to customize your pad, buy music and unlock mini-games with crib credits earned playing the game.